Browsing articles tagged with "Logo"
Aug
12
2014

$5 logo for stolen, crappy artwork and of course, zero brand strategy

$5 logo for stolen, crappy artwork and of course, zero brand strategy

The concept of cheap (almost free) design expectations have not gone extinct. We often get approached by folks to design cheap logos, websites and apps at our design firm, Sparklin. Sometimes, the expectations go as far as to expect free design! A couple of years ago, we had blogged about the concept of $10 logo. A similar experiment was conducted by Sacha Greif to answer a simple question: What happens when you pay only $5 to design your logo?

May
29
2014

Google moved to a pixel-perfect new logo

Google moved to a pixel-perfect new logo

Google has changed its logo yet again! And the change is so huge that I am surprised only a few people noticed it! Since the Search Giant opened the doors of the internet to everyone, it has changed its logo five times, counting the times we could manage to notice.

Oct
6
2013

Thomas Cook gets a new Sunny Heart Logo

Thomas Cook gets a new Sunny Heart Logo

Thomas Cook, Britain’s oldest tour operator has gifted itself a fresh ‘Sunny Heart’ logo. The popular TC tagline “Don’t just book it Thomas Cook it” is no more. It’s been replaced by a shorter phrase “Let’s go”. This is the first time in Thomas Cook’s 172-year history that all its companies have a unifying identity.

Mar
6
2012

Need a basic logo design for under $10

Need a basic logo design for under $10

To everyone looking to get logo designs for under/around $10: Why do you value your requirement so low? My question is… why would you waste those $10 as well? Get yourself a trial copy of photoshop and make the logo yourself. Trust me, it’s going to be just as good and FREE!

Feb
6
2012

Famous brand marks & their fresh impressions from a 5 year old

Famous brand marks & their fresh impressions from a 5 year old

Design is not just for experts! And it is always interesting to document various perspectives – from professors to mentors to clients to friends to kids. Yes, kids! This is exactly what and Ohio-based identity designer Adam Ladd did. He asked his 5-year-old daughter her impressions on some popular logos.

Jan
6
2012

What if famous brands had regular fonts? RegulaBrands

What if famous brands had regular fonts? - RegulaBrands

“All my office computers have Arial. Let’s use it for our logo.” “I thought logos are always Times New Roman.” “My daughter loves Comic Sans!” To sum up all the versions of this typical query and deliver it into a simple sentence, it would be, “why can’t we use a standard font for our logo?”

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