Browsing articles tagged with "coca-cola"

Drink Coke – and restock your tool shed

Drink Coke - and restock your tool shed

Coca-Cola, like Dhoni with his Helicopter Shot, has really knocked the ball out of the park with this one. The campaign simply and aptly called “2nd Lives”, gives excellent ways to reuse plastic Coke bottles by giving them a second life. This green movement of sorts was cooked up those brilliant minds at Ogilvy & Mather China along with Coca-Cola with one objective – encourage people to recycle.


Coke Bringing Happiness by breaking the Ice

Coke Bringing Happiness by breaking the Ice

If this superb idea by Coke had come four years back, my life would have been a little more hep. It wouldn’t have taken me three years to finally go and talk to my crush. Dare you think that Coke has started a new dating service! It has just taken an initiative to break the ice on the first day of college.


Coca-Cola Hello Happiness Phone Booth

Coca-Cola Hello Happiness or Hello Obesity?

Most of the workers in the UAE are from the Asian Subcontinent. Coca-Cola wanted to spread a little happiness amongst this segment. Calling home is the only way workers keep in touch with their families. Coca-Cola created Open Happiness, a phone booth that accepts bottle caps instead of coins to make a free three-minute international phone call for these workers.

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