“All my office computers have Arial. Let’s use it for our logo.” “I thought logos are always Times New Roman.” “My daughter loves Comic Sans!” To sum up all the versions of this typical query and deliver it into a simple sentence, it would be, “why can’t we use a standard font for our logo?”

Damn those designers who make their designs pretty and wow. Why the hell do you keep adding another beautiful element? Why do you beautify them so much? Why do you make them pretty? So pretty that I forget what I was there for?

You guys are doing a great disservice to your clients – their users are lost in your ‘pretty’ design. You are doing a great disfavor to yourself and designers by calling yourself ‘designers’.

Design is not web 2.0. It’s not beautiful or ugly. It’s not any of that. Design is Solving Problem of Effective Communication