Aug
7
2014

Saffron Fix – simplifying cooking Indian food

Saffron Fix - simplifying cooking Indian food

Saffron Fix – simplifying cooking Indian food

For those who think cooking Indian food was akin to climbing Mt.Everest, Saffron Fix is here to help you climb that Everest. Conceptualized by Ankita Sharma and Madhuri Sharma, this venture is the Indian fix for the home-sick desis in America and the Americans who want to try out home cooked Indian food

In essence Saffron Fix is very similar to Blue Apron, as they both deliver food ingredients right to your door steps. What make Saffron Fix unique is it specializes in Indian cuisine and allows its customers to choose how they want their ingredients – chopped, sliced, grated (or stirred if you are James Bond).

For Ankita Sharma, it seemed unfair that the only way that most people in US could have fresh, healthy,tasty food was only through takeout of through one of the many Indian restaurants. For them Indian food is very complex with all its ingredients and so, they never even ventured to try cooking it. Saffron Fix hopes to change all that. All you have to do is, give them a holler and they will send you the spices, Naan/Roti, rice and chopped vegetables and meat along with a recipe card in a nice vacuum-sealed temperature controlled boxes that keep the ingredients fresh and cool while they get to you.

Ingredients from  Saffron Fix

Ingredients from Saffron Fix

You have the option to either pick a serving size of 2 (for $30) or 4 (for $50) , and a choice of roti or naan. If you’re ordering before noon, you can have it delivered on the same day, or choose a day you want.

Saffron fix has already launched its Kickstarter page and are trying to raise $10,000 for setting up operations, establishing a web site and launching a mobile app. For now, there are only a few recipes – Chicken Tikka Masala, Saag Paneer, Punjabi Chole, Veggie Masala Burger & Paneer Rolls – to choose from. When the kickstarter project ends, Saffron Fix plans to have differents recipes on a daily basis and a “special of the week/month” that will showcase cuisines from other regions of India.

For now, Saffron Fix is only available in California, the New York tri-state area, Virginia, Maryland and Washington, D.C. Through the campaign, Saffron Fix has already managed to raise $11,485 of its $10,000 target with 39 days yet to go.

Here’s to hoping that always famished desis in America craving spicy Indian food get some respite from burgers, pastas, tacos at least now. In any case, we are always eager to know what your opinions are and our comments section is ready to document them.

 

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