Oct
20
2010

Life cycle of a short lived Gap logo

life-cycle-of-gap-logo-preview

Last week, after stating my thoughts on the recent Gap logo redesign, I received an email with a suggestion, from a fellow blogger that it would have been interesting to document this post in the form of a graphic. So here it is, life cycle of a short lived Gap logo.

Oct
15
2010

Gap gets its identity back

Gap gets its identity back

Last week, my twitter timeline gave hints that Gap has unveiled a new logo. Many of us mistook it as another marketing gimmick. But, in no time, it was confirmed that Gap had indeed gone for a Branding change. Vice President of Corporate Communications, Bill Chandler had described it as “a more contemporary, modern expression.”

Soon there was a backlash against Gap’s new logo and it grew intense by the hour. Customers were not too upbeat about the change and ridiculed it enough through the social media. Gap was quick to take charge and respond with a statement thanking everyone for their input on the new logo.

Oct
4
2010

Internal Branding for Organizations

Internal Branding for Organizations

Brands are about products and services. True. Truer is the fact that brands are about the feelings and emotions the products or services invoke in the customer. These emotions are 20% a result of what the brand talks about and 80% the experience at the brand touch points.

Staff is an equal stake holder in brand building and they affect a customer’s brand experience as much as any advertising campaign. So can you encourage a workforce to behave “on brand”?

Internal branding has the answer.

Oct
3
2010

Anjaana Anjaani: Movie Review

Anjaana Anjaani: Movie Review

Siddharth Anand (Salaam Namaste, Ta ra rum pum, Bachna ae haseeno) has always been at an ease with rom-coms. However this time, he has gone ahead with a plot that many would think twice before attempting. In bare words, Anjaana Anjaani is a film that starts with suicide attempts, with just two main characters and has no sub plots to talk of. Let us try naming one Bollywood commercial outing that has dared to do that, can we?

This film does take time to grow on you, for two prime reasons. First, given the fact that it is a romantic film, it doesn’t have a stereotypical start. Second, the story unfolds at its own relaxed pace. One thing that will hit you instantly, in a nice way, is the electrifying chemistry between the lead pair. Even with the worst of the scenes, with no great dialogues, that very chemistry will make you smile.

Oct
1
2010

Bollywood item numbers: from Monica to Munni

Bollywood item numbers: from Monica to Munni

Making a gradual progression from cabarets, kothaas, discos and now almost everywhere — even a train top — item numbers have become an essential part of Bollywood.

An item number, in its earliest avatar, wasn’t endorsed by leading ladies. Only vamps or dancers making special appearances graced these tracks until a decade or two ago. The first major dancing star was Cuckoo who ruled the cabaret scene in the Forties and Fifties.

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