Oct
23
2010

Myspace is no more, as per its new logo

Myspace is no more!

You might want to read further before expressing your excitement. By the way, here we have our first hat trick for Pixelonomics. A hit trick of concurrent posts on logo redesigns. Yesterday a close friend tipped me on how Myspace got itself a new logo.

For the uninitiated ones, Myspace is a social networking website composed of personal profiles aimed foremostly at a younger membership that rose to popularity in the United States in June 2006.

Old and new logos for Myspace

Myspace has a new logo

Myspace unveiled a new logo at the Warm Gun Design Conference on 8th October. If we strictly go by its new logo, Myspace is reduced to a ‘My’ and a blank. Technically, ‘Myspace’ in the logo is absent but more on that later. The philosophy behind the new logo is best explained by MySpace VP of User Experience Mike Macadaan, “MySpace is a platform for people to be whatever they want, so we’ve decided to give them the space to do it.”

Logo redesign seems to be the favourite trend of 2010, to breathe life into a certain brand, website or for that matter, anything [insert a company that was once popular but not anymore]. Actually it seems like a common PR exercise to get people talking, good or bad. When are you redesigning yours?

The once popular social network for aspiring bands and musicians, had announced last year that they are planning a complete redesign. The new logo could very well be the first step towards the same. Techcrunch posted, “the blank space to the left will be filled with user generated artwork when users hover over it on the redesigned site.

A user generated artwork in the logo

First Reaction

Honestly I believe that the new logo for Myspace is kind of interesting. But it belongs to the variety of extreme reactions, love it or loathe it types. The idea that the logo has a blank space for user to fill in was almost conveyed, as I had a look at it. Also, the shift from Arial Rounded to a customized Helvetica is a welcome change.

Then again, not everything is working in company’s favour at the moment. The fact that this logo has a very low aesthetic appeal by itself, is a point of concern. Agreed that the user has complete freedom to recreate the logo with his/her artwork but if the logo is attractive even without the artwork, it just acts as a great advantage. Moreover, I am not sure if everyone would be able to decode the logo, specially the new users. They might even have a difficulty in remembering the URL courtesy a logo that spells “My_____”.

At the same time, Design has always been a subjective topic.  And with all fairness to the design team, I would like to give this redesign some time to prove its worth. The fact that this logo is not live on the website just yet hints at a possibility that Myspace is waiting for the reaction of its users and might rethink this ‘redesign’. In any case, it is going to get people to talk about Myspace again, which is a good thing for the company. It has surely got me to blog and you to read it!

Do you support the latest Myspace logo or is the old one better?

What is your take on the whole redesign?

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About the Author:

Himanshu Khanna is the founder of Pixelonomics and a senior designer at Sparklin. If you’d like to connect with him, follow him on Twitter: @SparklinGuy

  • Arun Srini

    Like the new logo and the idea behind it, leaving the power to the hands of the users. You could make it ‘My website’ or ‘My notes page’ etc. It’s a good idea

  • http://bhumish.tumblr.com Bhumish

    Old is Gold. I support the old logo.

  • http://www.lonersden.blogspot.com DP

    Space should be given infinite space….
    Good Job Like it..

  • superSurita

    I’d like it better if the [___] was more compact, as they say good things come in small packages.. :-)

  • Richa

    interesting. When I read the title, i felt, Myspace has been dumped. but then i thought, why would they do it?
    now, about the logo, I somehow feel that it had been more interesting had they used a ‘space bar’. but like they say, they are giving space to people.

    and certainly, logo redesign is catching up :D

  • Vritti Bansal

    I like the new one. It’s not direct and makes one think. The length of the “space” has been cleverly used as one can see that the word “space”, if used with the same typography as “my”, would fit into it.

  • Renu

    I’m not a MySpace-er, and their new logo design (if they decide to go with it), won’t change anything – it doesn’t pique my interests or curiosity or make me wanna join. The design itself – it’s different, unusual but vague. It could be taken as My (gap), My (bar) or something else to those unaware of MySpace and seeing it for the first time…

  • http://www.twitter.com/vishu2max Vishal

    Thank you for writing this post and sharing your thoughts… I was a bit confused initially but I think its a good move by MySpace.. I liked the new logo mainly coz
    the user will feel more involved now since the whole idea of my space will make sense to them.

    Also they have managed to get some publicity as well which was something they badly need right now.

    MySpace is at a stage where a mere logo redesign wont help their brand esp. when facebook and twitter is growing at a much higher rate than them.

    I am looking forward to the rest of the redesign and a repositioning process if any.

    P.S – Thank you for the acknowledgment in your post. I’m glad you wrote this one :)

  • http://www.gtricks.com Aery

    Old was definitely better.

    And why its black. Blue would be certainly cooler.

  • http://www.jeetblog.com/ Abhijeet Mukherjee

    Nice article. You explore the concept well. It’s a bold step by MySpace I think though I am not familiar with such unconventional logos and how they have played out in the past. But as you say that you would give it some time to prove its worth, I would too.

  • megha

    old logo was much better. new logo is not gonna boost growth or change users perception. once ruling MySpace is almost dead.

  • http://inspirationfeed.com Ovsyannykov

    Its way more creative, nice design!

  • Pingback: 30 Logo redesigns of 2010 - Pixelonomics – Opinions & Discussions on Life, Web, Design, Movies, Events, Photography, Entrepreneurship & more()

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