Myspace is no more, as per its new logo
You might want to read further before expressing your excitement. By the way, here we have our first hat trick for Pixelonomics. A hit trick of concurrent posts on logo redesigns. Yesterday a close friend tipped me on how Myspace got itself a new logo.
For the uninitiated ones, Myspace is a social networking website composed of personal profiles aimed foremostly at a younger membership that rose to popularity in the United States in June 2006.
Myspace has a new logo
Myspace unveiled a new logo at the Warm Gun Design Conference on 8th October. If we strictly go by its new logo, Myspace is reduced to a ‘My’ and a blank. Technically, ‘Myspace’ in the logo is absent but more on that later. The philosophy behind the new logo is best explained by MySpace VP of User Experience Mike Macadaan, “MySpace is a platform for people to be whatever they want, so we’ve decided to give them the space to do it.”
Logo redesign seems to be the favourite trend of 2010, to breathe life into a certain brand, website or for that matter, anything [insert a company that was once popular but not anymore]. Actually it seems like a common PR exercise to get people talking, good or bad. When are you redesigning yours?
The once popular social network for aspiring bands and musicians, had announced last year that they are planning a complete redesign. The new logo could very well be the first step towards the same. Techcrunch posted, “the blank space to the left will be filled with user generated artwork when users hover over it on the redesigned site.”
Honestly I believe that the new logo for Myspace is kind of interesting. But it belongs to the variety of extreme reactions, love it or loathe it types. The idea that the logo has a blank space for user to fill in was almost conveyed, as I had a look at it. Also, the shift from Arial Rounded to a customized Helvetica is a welcome change.
Then again, not everything is working in company’s favour at the moment. The fact that this logo has a very low aesthetic appeal by itself, is a point of concern. Agreed that the user has complete freedom to recreate the logo with his/her artwork but if the logo is attractive even without the artwork, it just acts as a great advantage. Moreover, I am not sure if everyone would be able to decode the logo, specially the new users. They might even have a difficulty in remembering the URL courtesy a logo that spells “My_____”.
At the same time, Design has always been a subjective topic. And with all fairness to the design team, I would like to give this redesign some time to prove its worth. The fact that this logo is not live on the website just yet hints at a possibility that Myspace is waiting for the reaction of its users and might rethink this ‘redesign’. In any case, it is going to get people to talk about Myspace again, which is a good thing for the company. It has surely got me to blog and you to read it!
Do you support the latest Myspace logo or is the old one better?
What is your take on the whole redesign?