Jun
20
2014

Meet The Agency – WowMakers, Cochin

Meet The Agency WowMakers, Cochin

Meet The Agency WowMakers, Cochin

It’s Friday again, and we are back with this weeks edition of MTA- Meet The Agency. For the first time visitors, for long we wondered if the people behind a certain design should be known or not. Irrespective of that, we would like them to be known.

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This Friday at MTA, we meet an agency, set up in Kochi – WowMakers. Interacting with few of their team members – Binoy, Jaseem and Parvathi was an experience in delight. They shared some of their Designing Mantras with us. Learning so much about their working style and tools, we can surely say, today’s MTA is one of its kind! Read on and find out why.

The QnA Session

 

"Let's live life by doing the things we love" - WowMakers 

“Let’s live life by doing the things we love” – WowMakers 

Q1. Why did you start Wow Makers? We’re already counting ‘making money’ as a strong reason. What are the others?

Avoiding corporate jobs like the plague.

We always dreamed of starting a business that we love to do. Apart from making money, we have the intense desire to stay different and become a role model for others who wish to follow their own dream. After all we have just one life to live. Let’s live it by doing the things we love.

Q2. Which are the factors that constitute a good design in your perspective?

We feel there are two factors that constitute a good design. One is KISS: Keep It Simple and Straightforward. People are lazy…so if something is too complicated for them, it’s easier to just skip it and move on to the next thing.

The second is Aesthetics+Functionality: Looks good, fulfills a purpose and easy to use. Design is art and science.

Q3. How is your startup different from another half a million design startups out there?

We like to think we’re different in half a million ways, but we’ll just list the important points!

Core team being Engineers and Designers: We believe mathematics is as important as aesthetics.

Being human is better business: We have a strong affinity for certain companies that make you all excited when a friend asks about them. Those companies usually talk ‘human’ language. From day one itself, we were friendly and talked no bullshit to our clients. We believe that unwanted technical/business jargon and too-formal meetings can stand in the way of proper communication. We make super awesome designs while making friends, winning hearts and having fun!

Wow Culture: Most of the new businesses focus on their product/services. But we believe, whatever we do, that the team is the most important asset of any company. We hire by looking at attitude. We maintain an open culture, where anyone can share their opinions and ideas. Rather than working solely on client projects, we also invest time in creative projects based on current events. Work hard, play hard is our philosophy.

Q4. We’ve been told that design is a struggling field. Which factors influenced your decision to start a design company in such a scenario?

Disagree. It’s a myth: design is more important than ever before. Design is how you solve a problem. Design is how you kick a competitor’s ass. Design is what sets your product apart from the hundred and one products just like yours.

If there is one reason people think design is a struggling field, it’s perhaps because the industry is mostly filled with the wrong people. Maybe that’s one of the reasons we started WowMakers: we wanted to scale new heights quality-wise.

Q5. Do you feel the ‘design’ reimbursement in India is sufficient/fair?

No, but it’s changing. Usually most of our people tend to underestimate the importance of design and focus more on technology. All they care about is getting the product functional. But now-a-days, it’s getting harder and harder to differentiate successful products based on tech talent alone.

As far as our clients are concerned, not all of them are equal on the money part. So here and there we have to sacrifice. At the end of the day- our client’s bottom line is our priority.

Q6. Apart from designing, what are the other aspects that define your startup?

We not only do design, we also have partnerships with event firms, post-production firms and PR firms too. These days clients prefer one point of contact.

Q7. On a scale of 1-10, with 1 being the lowest, where do you think your startup ranks in the following category:

Creativity- 10

Designing- 10

Conceptualization-10

Execution of the final idea-10

Deadlines- 10

Uniqueness- 10

Understandability of the designs- 10

Clientage- 10

You can see we rate ourselves highly. Why don’t you work with us and find out!

Q8. How do you define your company’s key design process?

With 7 steps:

1.Design brief – Understand the problem and the client’s requirements

2.Brainstorming- Discussions, arguments, various concept sketches and scribbles

3.Conceptualizing- Choose and solidify the best concept

4.Digitizing- Use our design tools to bring the concept to life

5.Real-life presentation- Present it to the client for feedback

5 ½.Repeat- steps 2 to 5 if needed

6.Final Touches- Incorporate the client’s feedback and iron out the kinks

7.Delivering- Gift-wrapped and ready for the client.

Q9. Qualification or Talent – what according to you makes for a good design startup fit?

Both, but an upper-hand for Talent. There’s too much to do, and very little time to groom a potential hire. We prefer qualified talents or talented self-starters.

Q10. Please share the current and past achievements of your start up?

Honestly, we can’t be called a ‘startup’ anymore. It’s been four years and the things we do now are on the same scale as a full-fledged creative agency. The short version is: We were the first company to move into Startup Village, and we were the team behind their logo. Our happy clients number well over two hundred and include Microsoft, Blackberry, Western Union, Murugappa Group, MobMe Wireless and more, as well as events like Bangalore Rises and Unpluggd. We were also recently chosen as the Branding Partner of Hon. Chief Minister Shri Oommen Chandy’s “Mission 676” campaign.

Q11. How would a non-design startup differ from a design oriented startup in India? How far do you think the country has progressed in the field of design?

The difference is huge. There are dozens, hundreds of startups springing up everyday, and let’s be honest, not all of them will be a 100% original idea. In this scenario, the only thing that differentiates one product/service from the other is the way it’s designed, it’s user experience. Just look at companies like Airbnb and Github; people are starting to realize that even a non-design startup needs a design founder. In this respect, when it comes to India things are slowly but surely improving; we have companies like Zomato, and then there is Freshdesk which recently completed a successful round of funding and has been backed by Google Capital.

Q12. What is the future scope of your startup? Do you wish to expand further?

Operation-wise, we shed that tag. We began with five dudes and two core services of branding and animated explainers. Now we have a team of over 20 members executing projects on the scale of a full grown creative studio. We already do 360-degree solutions to every creative problem out there; logos and animations, print media and outdoor media, mobile/web design and development, and everything in between.

Q13. How does the startup keep the employees engaged with other non-work activities?

Impromptu football matches, games, photoshoots, hobby projects, a night at the movies, outings,anything else we can cook up.

Q14. Given a chance, what would be the ending line of the book authored by you?

Never take life too seriously. We won’t get out alive anyway!

Your take?

Do you have any specific questions for Creatives That Work? Would you like another agency, founder interviewed in our future editions?

Please share your thoughts, questions and requests in the comment section below. Alternatively, you may email us as well.  Sayonara!

 

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About the Author:

Based in Delhi, a Facebook and Twitter maniac. Loves to write and explore new places.

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