May
29
2014

Google moved to a pixel-perfect new logo

Google moved to a pixel-perfect new logo

Google moved to a pixel-perfect new logo

Google has changed its logo yet again! And the change is so huge that I am surprised only a few people noticed it! Since the Search Giant opened the doors of the internet to everyone, it has changed its logo five times, counting the times we could manage to notice. Here’s the history of how our beloved search engine changed it logo through the ages. This logo was used only for a month, where the “G” was green.

Google logo from September to October 1998

Google logo from September to October 1998

Google then had a logo that mimicked the Yahoo! logo. “G” was then made blue, the logo was made smaller and the shadow is repositioned

From November 1998 to May 1999

From November 1998 to May 1999

It utilises an identical typeface to the previous logo, but the “o” is distinctly more orange-colored, as well as a much more subtle shadow rendered in a different shading style.

From May 1999 to May 2010

From May 1999 to May 2010

After this with an aim to make the logo more “flat” Google reduced the shadows in the logo and gave it brighter colors.

From May 2010 to September 2013

From May 2010 to September 2013

And then there were this whole set of Google Doodles (remember the Pac-Man doodle?) that made this search engine more interactive and informative. To make it more legible at smaller sizes the logo was remade in 2D. Other notable differences were the less-acute angles on the “G” and a connected horizontal bar on the “e”

This is what it looked like from September 2013 till May 2014

This is what it looked like from September 2013 till May 2014

And this is what it looks like now

Pixel-perfect new Google logo

Pixel-perfect new Google logo

See the change? No? Don’t worry. You are no different from the million others who didn’t. Only the design geeks in Reddit (who seem to have a lot of time on their hands) noticed the change first. On that note, if you have some spare time in hand, don’t skip the comments at Reddit. If you found the Logo difficult to read before, don’t fret! Because this whopper of a change presumably improves the readability of the logo!! The old one was apparently driving the OCD designers at Google crazy, because the bottom of “l” and “e” in the logo didn’t line up. To fix this problem with the kerning of the letters, these designers moved the “g” a pixel to the right and the “l” down and right a pixel. I can only imagine the sighs of pleasure released by everyone once they completed this daunting task. Thanks Google!! For making such a huge difference in our lives by making a small change at how we look at things. That’s some kerning promise to perfect!

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