What if famous brands had regular fonts? RegulaBrands
Last week, I was having a skype call with a friend in Italy, who also happens to be a communication designer. And like every other time, we took a detour to one of our favorite topics of discussion – ‘clients’.
Call it coincidence, fate or a mutual observation, we both have been asked the same question time and again, by our clients. They may pop up as suggestions or doubts. At times, they are more of a threat!
The common ones are “all my office computers have Arial. Let’s use it for our logo”
“I thought logos are always Times New Roman”
“My daughter loves Comic Sans!”
To sum up all the versions of this typical query and deliver it into a simple sentence, it would be, “why can’t we use a standard font for our logo?”
This is where I decided to do a simple exercise to recreate famous brands using regular fonts, to “RegulaBrands”.
Please be honest and have a look at these 12 recreated brands. It will be exciting to share your thoughts and have a discussion on this exercise.
What’s the verdict? Are the RegulaBrands working better than the original brands?
I wish I could find a brand which would use ‘Comic Sans’ as its RegulaBrand but no luck till now. May be, you could suggest a brand?
Really excited to read your comments and discuss on why do type designers not choose a regular font too often and more.