Aug
12
2014

$5 logo for stolen, crappy artwork and of course, zero brand strategy

$5 logo for stolen, crappy artwork and of course, zero brand strategy

$5 logo for stolen, crappy artwork and of course, zero brand strategy

The design world is going through a shift, a major one to say the least. India, with the rest of the world is observing the value long-deserved by Design. And no, it’s not just about aesthetics anymore. The general awareness on the non-aesthetic aspects of design are on a rise off-late as well.

Yet, the concept of cheap (almost free) design expectations have not gone extinct. We often get approached by folks to design cheap logos, websites and apps at our design firm, Sparklin. Sometimes, the expectations go as far as to expect free design!

A couple of years ago, we had blogged about the concept of $10 logo.

A similar experiment was conducted by Sacha Greif to answer a simple question: What happens when you pay only $5 to design your logo?

$5 logo for everyone

The plan was to create a fake company that has been founded recently and requires a logo. The brief for the logo would be assigned to a couple of freelancers willing to create the logo in just $5, via an existing platform built on the premise of getting stuff done for $5. The reason we are intentionally not naming the platform is because this post is unrelated to them.

 

SkyStats, a sophisticated sounding fake company - SaaS analytics app for travel websites

SkyStats, a sophisticated sounding fake company – SaaS analytics app for travel websites

Meet SkyStats

Sacha created a sophisticated sounding fake company called SkyStats, a SaaS analytics app for travel websites. The metaphors were too apparent, just as intended – clouds, graphs, airplanes!

While browsing portfolios to select three designers to work on a $5 logo for SkyStats, Sacha noticed the first pattern – some of the designers (freelancers) had showcased other designers’ work, making it seem like their own.

Anyhow, three star designers were selected and briefed about the project:

We’re SkyStats, a two-man startup based in Boston and Tokyo. We’re building an analytics dashboard for travel sites (such as Expedia or Kayak) to help them track visitors, sales, and bookings. We need a new logo for our upcoming marketing site. We’re looking for something clean and modern that communicates what we do. Maybe featuring a plane or cloud to represent travel?

 

SkyStats logo options for $5

About 8 days later, the designers emailed Sacha the logo options. Although some of the options were as bad as he expected, a couple surpassed his expectations. He posted the results on his company blog with comments on his personal favourites. Soon enough, the comments started pouring and a new pattern was discovered.

 

SkyStats logo 01

SkyStats logo 01

skystats-logo-05

SkyStats logo 02

skystats-logo-02

SkyStats logo 03

skystats-logo-03

SkyStats logo 04

skystats-logo-04

SkyStats logo 05

 

Although the 150+ comments on the post had a majority of heated debates and name-calling, a few commenters pointed out that Sacha’s favourite logos were actually rip-offs from other design showcase and vector stock websites.

 

SkyStats logo rip-off with cloud vector

SkyStats logo rip-off with cloud vector

SkyStats logo rip-off with graph vector

SkyStats logo rip-off with graph vector

SkyStats logo rip-off with airplane vector

SkyStats logo rip-off with airplane vector

 

Inference

While in some use cases, it might make sense to go for cheaper freelancers, we think it is only wise to rethink this process with a broader and longer vision. We had shared the possible reasons why design teams charge a certain amount over cheaper freelancers in our earlier post on the topic.

We suggest that one lists down the possible reasons for getting their logo or brand identity designed to begin with. Additionally, one may also want to read and just update oneself on the topic to have better discussions with the design team.

Should you have any questions regarding your Brand Identity or Logo, you may comment below or email us!

What’s your take on this experiment and cheaper design practices in general?

 

Source: $5 logo
Image: Abstract Pattern by Shutterstock

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