Cinemagraphs made me fall in love
Isn’t this so very beautiful?
Everytime I have tried discussing animated GIFs with my colleagues or pitching it to clients, I have had a cold response. Or may be, I wasn’t projecting it right!
What are Cinemagraphs?
A Cinemagraph is an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly – as described beautifully by the website Cinemagraphs. Supermodel Coco Rocha illustrates them ”it’s more than a photo but not quite a video”.
Technically, cinemagraphs are subtly animated GIF images, derived mostly from continuos shot photographs or video frames. Apparently, the term “cinemagraph” was coined on March 19th, 2011 by Kevin and Jamie.
As a Communication Designer, it allows my imagination to go vivid and visualize zillion possibilities.
New age websites have just found a new way to infuse beauty and life. No doubt that GIF animations existed from almost forever. The key here is their subtle and aesthetic usage. In an ideal situation, cinemagraphs wouldn’t seem monotonous or distracting. They should help the communication
Imagine a fashion portal displaying a shoot, or featuring the designer, may be! How about a food website that shows a deliciously hot dish, something we think, we can smell off the shelf, that is not just a photograph?
Buzzing with ideas?
Which are the one you like? How would you use Cinemagraphs? Tell us. We’d like to know.