Nov
25
2011

Cinemagraphs made me fall in love

cinemagraphs Cinemagraphs made me fall in love

Cinemagraphs are mostly made of moving gif photographs

Isn’t this so very beautiful?

Everytime I have tried discussing animated GIFs with my colleagues or pitching it to clients, I have had a cold response. Or may be, I wasn’t projecting it right!

When Kevin Burg, a graphic artist, partnered with photographer Jamie Beck, to work on a new idea he’s been thinking for long, magic happened. Cinemagraphs were born!

What are Cinemagraphs?

A Cinemagraph is an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly – as described beautifully by the website Cinemagraphs. Supermodel Coco Rocha illustrates them “it’s more than a photo but not quite a video”.

Technically, cinemagraphs are subtly animated GIF images, derived mostly from continuos shot photographs or video frames. Apparently, the term “cinemagraph” was coined on March 19th, 2011 by Kevin and Jamie.

Possible Usage?

As a Communication Designer, it allows my imagination to go vivid and visualize zillion possibilities.

New age websites have just found a new way to infuse beauty and life. No doubt that GIF animations existed from almost forever. The key here is their subtle and aesthetic usage. In an ideal situation, cinemagraphs wouldn’t seem monotonous or distracting. They should help the communication

Imagine a fashion portal displaying a shoot, or featuring the designer, may be! How about a food website that shows a deliciously hot dish, something we think, we can smell off the shelf, that is not just a photograph?

designers Cinemagraphs made me fall in love

Displaying my creation

blue bag Cinemagraphs made me fall in love

Blue bag

mannequin Cinemagraphs made me fall in love

Mannequin

designer bw Cinemagraphs made me fall in love

Does that look good?

fashion show Cinemagraphs made me fall in love

We all get dressed for Bill

coco side Cinemagraphs made me fall in love

Look at me

coco thoughts Cinemagraphs made me fall in love

Lost in thoughts

danglers Cinemagraphs made me fall in love

She's Glamorous

reading Cinemagraphs made me fall in love

Just looking

paper Cinemagraphs made me fall in love

There's always time for the paper

lights Cinemagraphs made me fall in love

That one evening

rain Cinemagraphs made me fall in love

When it rained

metro Cinemagraphs made me fall in love

Had a Neverending commute

bday1 Cinemagraphs made me fall in love

On my birthday

slide Cinemagraphs made me fall in love

How many times do you unlock an iPhone?

traffic Cinemagraphs made me fall in love

The rush hour

cinema Cinemagraphs made me fall in love

Hand in hand

dancing Cinemagraphs made me fall in love

We danced

hair spray Cinemagraphs made me fall in love

To become a beauty

cafe Cinemagraphs made me fall in love

Reflections say it all

cake batter Cinemagraphs made me fall in love

Can't wait

street food Cinemagraphs made me fall in love

Can you smell that?

tomato Cinemagraphs made me fall in love

All fresh!

wine Cinemagraphs made me fall in love

Cheers!

Buzzing with ideas?

Which are the one you like? How would you use Cinemagraphs? Tell us. We’d like to know.

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About the Author:

Himanshu Khanna is the founder of Pixelonomics and a senior designer at Sparklin. If you’d like to connect with him, follow him on Twitter: @SparklinGuy

  • Dominic Vizor

    Hi Himanshu

    Like you, I love cinemagraphs, so I pitched the idea to my client Citroen and they thought it was a great idea. We just made a series of them for their new DS5 model and so now Citroen is the first car maker to use the format. If you’re interested you can check them out there: http://info.citroen.co.uk/our-news/editorial/new-citroen-ds5-cinemagraphs/

    All the best

    Dom

    • Anonymous

      Dom

      Thanks for sharing your account with us. They look very interesting. Can we post them on Pixelonomics too?

      • Dominic Vizor

        yeh of course you can.

        • Anonymous

          Thanks Dom

          Possible to share your email? We’d like to know more details.

  • http://puneetsandhu.wordpress.com Puneet

    Love them – thanks for sharing so many examples! P.S. The one with Bar Stuzzichini? That’s the building opposite my work :) Small world!

    • Anonymous

      Yes Puneet. Indeed a small world!

  • Anonymous

    Thanks Yann. Very interesting!

  • Tanyapahwa90

    Beautiful

    Have seen so many of these on tumblr!

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