Nov
25
2011

Cinemagraphs made me fall in love

Cinemagraphs made me fall in love

Cinemagraphs are mostly made of moving gif photographs

Isn’t this so very beautiful?

Everytime I have tried discussing animated GIFs with my colleagues or pitching it to clients, I have had a cold response. Or may be, I wasn’t projecting it right!

When Kevin Burg, a graphic artist, partnered with photographer Jamie Beck, to work on a new idea he’s been thinking for long, magic happened. Cinemagraphs were born!

What are Cinemagraphs?

A Cinemagraph is an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly – as described beautifully by the website Cinemagraphs. Supermodel Coco Rocha illustrates them “it’s more than a photo but not quite a video”.

Technically, cinemagraphs are subtly animated GIF images, derived mostly from continuos shot photographs or video frames. Apparently, the term “cinemagraph” was coined on March 19th, 2011 by Kevin and Jamie.

Possible Usage?

As a Communication Designer, it allows my imagination to go vivid and visualize zillion possibilities.

New age websites have just found a new way to infuse beauty and life. No doubt that GIF animations existed from almost forever. The key here is their subtle and aesthetic usage. In an ideal situation, cinemagraphs wouldn’t seem monotonous or distracting. They should help the communication

Imagine a fashion portal displaying a shoot, or featuring the designer, may be! How about a food website that shows a deliciously hot dish, something we think, we can smell off the shelf, that is not just a photograph?

Displaying my creation

Displaying my creation

Blue bag

Blue bag

Mannequin

Mannequin

Does that look good?

Does that look good?

We all get dressed for Bill

We all get dressed for Bill

Look at me

Look at me

Lost in thoughts

Lost in thoughts

She's Glamorous

She's Glamorous

Just looking

Just looking

There's always time for the paper

There's always time for the paper

That one evening

That one evening

When it rained

When it rained

Had a Neverending commute

Had a Neverending commute

On my birthday

On my birthday

How many times do you unlock an iPhone?

How many times do you unlock an iPhone?

The rush hour

The rush hour

Hand in hand

Hand in hand

We danced

We danced

To become a beauty

To become a beauty

Reflections say it all

Reflections say it all

Can't wait

Can't wait

Can you smell that?

Can you smell that?

All fresh!

All fresh!

Cheers!

Cheers!

Buzzing with ideas?

Which are the one you like? How would you use Cinemagraphs? Tell us. We’d like to know.

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About the Author:

Himanshu Khanna is the founder of Pixelonomics and a senior designer at Sparklin. If you’d like to connect with him, follow him on Twitter: @SparklinGuy

  • Dominic Vizor

    Hi Himanshu

    Like you, I love cinemagraphs, so I pitched the idea to my client Citroen and they thought it was a great idea. We just made a series of them for their new DS5 model and so now Citroen is the first car maker to use the format. If you’re interested you can check them out there: http://info.citroen.co.uk/our-news/editorial/new-citroen-ds5-cinemagraphs/

    All the best

    Dom

    • Anonymous

      Dom

      Thanks for sharing your account with us. They look very interesting. Can we post them on Pixelonomics too?

      • Dominic Vizor

        yeh of course you can.

        • Anonymous

          Thanks Dom

          Possible to share your email? We’d like to know more details.

  • http://puneetsandhu.wordpress.com Puneet

    Love them – thanks for sharing so many examples! P.S. The one with Bar Stuzzichini? That’s the building opposite my work :) Small world!

    • Anonymous

      Yes Puneet. Indeed a small world!

  • Anonymous

    Thanks Yann. Very interesting!

  • Tanyapahwa90

    Beautiful

    Have seen so many of these on tumblr!

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