Browsing articles in "Inspiration"
Nov
14
2011

Justin Bieber’s 5 Entrepreneurial Lessons

Justin Bieber's 5 entrepreneurial lessons

Justin’s not lucky and he didn’t become an ‘overnight celebrity’ by fluke. I’m myself guilty of putting him in that category, till I came across his movie recently. These are some entrepreneurial lessons that can be learnt from him.

Oct
7
2011

He created the dent – Steve Jobs

Steve Jobs - 1955-2011

To call him the ‘Father of Modern Day Technology’ would be no exaggeration. His passion, determination, perseverance, stubbornness, belief and courage, made him a visionary, a leader, a game-changer. His dream to change the world has been achieved by many folds.

Oct
4
2010

Internal Branding for Organizations

Internal Branding for Organizations

Brands are about products and services. True. Truer is the fact that brands are about the feelings and emotions the products or services invoke in the customer. These emotions are 20% a result of what the brand talks about and 80% the experience at the brand touch points.

Staff is an equal stake holder in brand building and they affect a customer’s brand experience as much as any advertising campaign. So can you encourage a workforce to behave “on brand”?

Internal branding has the answer.

Sep
28
2010

I don’t smoke, because I choose not to: Teaser

I don't smoke because I choose not to

Let me start by stating that I’ve nothing against anyone who smokes and I am not in favor of judging anyone for the same.

By the way, when you went ahead and took the very first drag (smoke) of your life, if you already have, did you choose or decide, to do that? Of course, they are synonyms. But there has to be something that differentiates them, correct? Decide has a Latin suffix ‘cide’, which means to kill or cut. This is because we must kill or cut all given options but one to decide upon it. Whereas choice is based on free will, not on reasons.

Sep
25
2010

We live the decisions we make

We live the decisions we make

Ever so often, we hear people trying to make decisions and revising them time and again. Decision making is generally preceded by confusion, anxiety and also, in some cases, utter chaos. Some decisions are made, especially in the Indian scenario, the one I am most familiar with, with the entire family at large. Be it something as small as which tutorial the kid is going to, which car to buy, what colour to paint the walls, or even what to cook tonight!

Then again, in this whole gamut of things the accountability of a decision lies with one person. This is more so when the decisions are not about the trivialities of life, like which clothes to wear or where to go for dinner. I am, here, referring to decisions relating to careers, education, business and other such matters—decisions that impact a lot of our lives and do so in the long term.

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