Browsing articles in "Design"

Design candies are not for me

Design Candies are not for me

Damn those designers who make their designs pretty and wow. Why the hell do you keep adding another beautiful element? Why do you beautify them so much? Why do you make them pretty? So pretty that I forget what I was there for?

You guys are doing a great disservice to your clients – their users are lost in your ‘pretty’ design. You are doing a great disfavor to yourself and designers by calling yourself ‘designers’.

Design is not web 2.0. It’s not beautiful or ugly. It’s not any of that. Design is Solving Problem of Effective Communication


Myspace is no more, as per its new logo

Myspace is no more!

You might want to read further before expressing your excitement. Yesterday a close friend tipped me on how Myspace got itself a new logo. If we strictly go by its new logo, Myspace is reduced to a ‘My’ and a blank.

Logo redesign seems to be the favourite trend of 2010, to breathe life into a certain brand, website or for that matter, anything [insert a company that was once popular but not anymore]. Actually it seems like a common PR exercise to get people talking, good or bad.


Gap gets its identity back

Gap gets its identity back

Last week, my twitter timeline gave hints that Gap has unveiled a new logo. Many of us mistook it as another marketing gimmick. But, in no time, it was confirmed that Gap had indeed gone for a Branding change. Vice President of Corporate Communications, Bill Chandler had described it as “a more contemporary, modern expression.”

Soon there was a backlash against Gap’s new logo and it grew intense by the hour. Customers were not too upbeat about the change and ridiculed it enough through the social media. Gap was quick to take charge and respond with a statement thanking everyone for their input on the new logo.


5 Point Web-Design Treasure Map for Startups

5 point web design treasure map for startups

Web-startups are here and more are coming. And these number of options are increasing, your packaging (in this case your website) becomes really important. It is sad to see web-startups ignoring their websites and trying to do-away with free themes and such.

It’s like a shop-keeper not bothering about cleaning, organizing or even making a shop. This is not just for web-startups, any startup with a website must pay attention. If your website sucks, you suck too. I know money is hard for startup but it’s worth investing in a remarkable website. And websites are as good as they are usable – beauty has no place.

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