Browsing articles by "Himanshu Khanna"

Applications Open: The Morpheus batch five

Apply now for Morpheus' Business Acceleration Program, batch five

Attention current and future entrepreneurs!

Applications are open for The Morpheus’ Business Acceleration Program, batch 5. The program will take place from Dec 2010 to Mar 2011. To apply, please download the application form, fill up all the information and e-mail it to neo AT themorpheus DOT com. Last date to submit your application is 14th Nov 2010.


Myspace is no more, as per its new logo

Myspace is no more!

You might want to read further before expressing your excitement. Yesterday a close friend tipped me on how Myspace got itself a new logo. If we strictly go by its new logo, Myspace is reduced to a ‘My’ and a blank.

Logo redesign seems to be the favourite trend of 2010, to breathe life into a certain brand, website or for that matter, anything [insert a company that was once popular but not anymore]. Actually it seems like a common PR exercise to get people talking, good or bad.


Life cycle of a short lived Gap logo


Last week, after stating my thoughts on the recent Gap logo redesign, I received an email with a suggestion, from a fellow blogger that it would have been interesting to document this post in the form of a graphic. So here it is, life cycle of a short lived Gap logo.


Gap gets its identity back

Gap gets its identity back

Last week, my twitter timeline gave hints that Gap has unveiled a new logo. Many of us mistook it as another marketing gimmick. But, in no time, it was confirmed that Gap had indeed gone for a Branding change. Vice President of Corporate Communications, Bill Chandler had described it as “a more contemporary, modern expression.”

Soon there was a backlash against Gap’s new logo and it grew intense by the hour. Customers were not too upbeat about the change and ridiculed it enough through the social media. Gap was quick to take charge and respond with a statement thanking everyone for their input on the new logo.

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