Thomas Cook, Britain’s oldest tour operator has gifted itself a fresh ‘Sunny Heart’ logo. The popular TC tagline “Don’t just book it Thomas Cook it” is no more. It’s been replaced by a shorter phrase “Let’s go”. This is the first time in Thomas Cook’s 172-year history that all its companies have a unifying identity.
They say life is the best teacher. No doubts about it whatsoever, specially as an entrepreneur who has been struggling for long. Surprising as it may seem, the last one year has taught me the most I have ever learnt, in every sphere of life – personal or professional.
One of the challenges of design education is to explain the concept of ‘Simplification’ or creation of ‘Minimal Design’. In principle, it involves usage of essential elements, getting rid of every unnecessary element from the design. It also involves limiting the total number of elements and colors used in the design. Michal Krasnopolski just helped the cause.
Which are the two important things to start one’s day? A calendar to keep track of the date and day and a drink to transform passive state of mind to active. For some, tea is one drink that starts their day. What could happen if we combined the two?
Sparklin is a multi-city, independent, creative family where we combine our passion for design + brand + technology to create functional experiences. You would have experienced a bit of Sparklin in apps, brand identities, websites and infographics around you.