Sep
3
2014

Free Youtube Advertising to launch Audi R8

Audi R8 gone in 3.5 seconds

Audi R8 gone in 3.5 seconds

Ogilvy has always been known for its brilliant ad campaigns. Be it Chop a book campaign2nd Lives campaign or advertisements that double as usable furniture Ogilvy has always shown that it is a class apart and that it is the best at what it does.

The new video advertisement for Audi R8 Coupé is no less different. Remember the annoying ads that play just before your YouTube video loads? That’s where this as was to be broadcast. That most people watch the ad for only for the mandatory 5 seconds before hitting the skip button did not escape Ogilvy’s notice.  What then did Ogilvy do to make sure everyone saw the ad? Simple! They made a 5 second ad! Within these 5 seconds, they showcased one of the major USPs of the car – that it can do 1-100 Kmph in 3.5 secs. So Simple!!

Not only that, if anyone skips an ad before the 5 seconds are complete – it is completely free. So Audi paid next to nothing for the showing ad on YouTube. The launch of Audi R8 coupé was practically done on zero budget.

Now that’s what I call smart marketing!!

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